The low-quality output many associate with AI marketing is a symptom of skipping the research phase. Before generating any assets, spend significant time using tools like Perplexity to deeply understand the market, competitors, and customer pain points.
Instead of accumulating many specialized AI tools (MCPs), focus on a core, versatile stack. Combining Perplexity for deep research, Firecrawl for web scraping, and Playwright for browser automation covers the majority of marketing intelligence and execution needs.
Treat AI skills not just as prompts, but as instruction manuals embodying deep domain expertise. An expert can 'download their brain' into a skill, providing the final 10-20% of nuance that generic AI outputs lack, leading to superior results.
Integrate browser automation tools like Playwright into your AI workflow. This allows you to command the AI to visit competitor websites, take screenshots, and analyze design elements or copy directly, eliminating the manual process of gathering visual intelligence.
Instead of writing a lead magnet from scratch, record a 2-hour session of you performing an expert task. Use AI tools to transcribe the session and then extract the core frameworks, prompts, and thought processes into a detailed playbook.
Tools like Remotion, integrated into AI environments like Claude Code, allow for the programmatic creation of video ads. This eliminates the need for complex video editing software, enabling rapid generation and testing of numerous ad variations directly from the terminal.
Create an 'orchestrator skill' that acts as a project manager. It analyzes your current marketing assets (e.g., landing page, brand voice), identifies gaps (e.g., email sequence, traffic strategy), and recommends the next specific skill to deploy.
To avoid context drift in long AI sessions, create temporary, task-based agents with specialized roles. Use these agents as checkpoints to review outputs from previous steps and make key decisions, ensuring higher-quality results and preventing error propagation.