To accelerate product expansion and enable cross-selling, Didomi's CRO initiated M&A by directly asking customers and partners for recommendations on complementary tools. This customer-driven approach proved more effective for identifying acquisition targets than relying solely on internal R&D or traditional corporate development.
For its next growth phase, Didomi deliberately chose a private equity firm over traditional venture capital. This strategic shift was driven by their focus on M&A and market consolidation, a strategy for which PE firms are better suited with capital structure and operational expertise compared to VCs focused on pure organic growth.
Despite processing 2% of global web traffic, Didomi is overhauling its successful visitor-based pricing model. This is a direct response to the rise of AI agents and bots, which challenge the value proposition of charging per "visitor," forcing a re-evaluation to better align price with true customer value.
Reacting to the 2022 market downturn, Didomi's leadership shelved their aggressive "Series B plan" for hypergrowth, even while holding significant cash reserves. They deliberately chose to pursue "efficient growth" in the 20-50% range, demonstrating a disciplined pivot from a growth-at-all-costs mindset to sustainable operations.