The proliferation of easy-to-use AI content generators has led to a massive increase in post volume. This "AI slop" overwhelms the algorithm and users, resulting in record-low engagement levels for everyone on the platform.
With audiences increasingly skeptical of polished, potentially AI-generated content, raw and unedited direct-to-camera videos foster a powerful sense of authenticity and human connection, building crucial trust with viewers.
Likes are a vanity metric. For algorithmic success, focus on content that encourages saves and comments, but most importantly, shares. Instagram has explicitly stated it is prioritizing content that gets shared to boost its reach.
Business owners should reject the influencer model of daily posting. A consistent schedule of just two posts per week is sustainable, prevents burnout, and allows focus on core business functions while still achieving revenue targets.
Treating low engagement as a personal failure creates a negative mindset. This low energy is perceptible to audiences in subsequent content, especially video, leading to a self-fulfilling cycle of poor performance.
Most people adopt an unnatural persona when they first start recording. By simply cutting the first 30 seconds of a take, you remove the awkward 'warm-up' period and get straight to your more natural, confident flow.
Stop overcomplicating ad sets with dozens of interests. The Meta Ads algorithm is now advanced enough that broad targeting (e.g., country, age bracket) allows it to find the right audience more effectively and often at a lower cost.
The viral success and massive revenue of the "Yap Challenge" signal a market shift. Audiences are craving authentic, unscripted content that feels like a personal FaceTime call, rejecting overly curated and polished video.
The trend towards authenticity extends to carousels. Instead of spending hours on polished graphics, use candid phone photos with simple text overlays. This 'low-effort' aesthetic feels more genuine and drives higher engagement.
Don't create new content just for ads. Instead, identify your best organic posts and use the 'use existing post' feature in Meta Ads. This puts ad spend behind proven winners, maximizing ROI and adding social proof.
Instead of asking AI for generic ideas, feed it your raw thoughts, rants, and opinions. This transforms the AI into a collaborator that helps refine and structure your authentic voice into compelling content, avoiding generic 'slop'.