/
© 2026 RiffOn. All rights reserved.
  1. The Prof G Pod with Scott Galloway
  2. First Time Founders with Ed Elson – This Physicist Is Building AI Droids
First Time Founders with Ed Elson – This Physicist Is Building AI Droids

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway · Nov 2, 2025

Factory CEO Matan Grinberg on his journey from physics to AI, building autonomous coding agents, and why human agency is the key to the future.

AI Startups Misunderstand Developers; The Real Pain Is Drudgery, Not Creative Coding

Most AI coding tools automate the creative part developers enjoy. Factory AI's CEO argues the real value is automating the “organizational molasses”—documentation, testing, and reviews—that consumes most of an enterprise developer’s time and energy.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

With AI Commoditizing Intelligence, Human Value Shifts to 'Agency' and Willpower

Once AI surpasses human intelligence, raw intellect ceases to be a core differentiator. The new “North Star” for humans becomes agency: the willpower to choose difficult, meaningful work over easy dopamine hits provided by AI-generated entertainment.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

Factory AI Bets on Autonomous Agents, Shifting Developers from Coders to Delegators

Unlike co-pilots that assist developers, Factory's “droids” are designed to be autonomous. This reframes the developer's job from writing code to mastering delegation—clearly defining tasks and success criteria for an AI agent to execute independently.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

State-Level AI Regulation is Futile; The Technology Requires a Global Approach

Factory's CEO argues that regulating AI at the state level is ineffective. Like climate change or nuclear proliferation, AI is a global phenomenon. A rule in California has no bearing on development in China or Europe, making localized efforts largely symbolic.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

Resisting Big Tech Buyouts Requires 'Relentless' Founders Who Prioritize Mission Over Money

In an environment where Big Tech acquires promising AI startups, building an independent company requires intrinsically mission-driven founders. Factory's CEO argues a founder's "relentlessness" is the key defense against lucrative but mission-derailing acquisition offers.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

Some Silicon Valley AI Engineers Don't Save, Believing a 'Singularity' Makes It Pointless

A subculture of AI professionals believes the technology will so radically reshape society (e.g., a post-scarcity economy) that traditional financial planning like 401(k)s is futile. This reflects an extreme, bubble-like conviction within the industry's core.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

AI Won't Steal Engineering Jobs; Engineers Who Master AI Will Replace Those Who Don't

AI lowers the economic bar for building software, increasing the total market for development. Companies will need more high-leverage engineers to compete, creating a schism between those who adopt AI tools and those who fall behind and become obsolete.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago

A Teacher's Spiteful Comment Drove AI Founder Matan Grinberg into Physics

Factory AI's CEO reveals his decade-long pursuit of physics began as an act of defiance against his eighth-grade geometry teacher who said he should retake the class. This highlights how unconventional, even negative, feedback can fuel immense ambition and long-term dedication.

First Time Founders with Ed Elson – This Physicist Is Building AI Droids thumbnail

First Time Founders with Ed Elson – This Physicist Is Building AI Droids

The Prof G Pod with Scott Galloway·4 months ago