The company's key innovation is Humane One, an AI operating system for enterprises. It replaces the fragmented, icon-based world of separate apps for HR, finance, etc. with a unified system. The biggest implementation challenge is not the technology, but shifting the organization's culture and mindset.
Beyond the US and China, Saudi Arabia is positioned to become the third-largest AI infrastructure country. The national strategy leverages its abundance of land and power not just for oil exports, but to lead the world in "energy exports via tokens," effectively selling compute power globally.
Humane developed a foundational model from scratch trained on proprietary Arabic data. The primary goals were not to compete with global leaders, but to understand cultural nuances, address language biases, and, most importantly, train the internal team on building the entire AI stack from the ground up.
A key, often overlooked factor in Saudi Arabia's transformation is the return of its citizens educated at top Western universities like Stanford and MIT. This repatriated talent pool, driven by a sense of duty and opportunity, forms the skilled workforce needed to build the nation's digital future.
Humane partners with US AI startups like Grok by deploying their hardware in Saudi data centers. This gives the startup immediate global reach, while the startup's cloud entity manages the service to ensure U.S. compliance. This creates a win-win for revenue share and global distribution.
Humane was founded after its CEO discovered it took oil giant Aramco nine months just to procure and deploy AI infrastructure. This massive delay, even for a well-resourced company, highlighted the foundational opportunity to build a national AI champion and regional digital hub for the Middle East.