The biggest mistake with AI is automating customer-facing activities like emails or social media. Instead, leverage AI for internal, back-office processes that are furthest from the customer to maintain a genuine, human connection where it matters most.
The concept of 'provenance' from the art world applies to business: people pay more when they know the creator and the story behind the work. By publicly documenting your process and showing the human effort involved, you can justify a premium price.
In a world obsessed with scale, intentionally doing unscalable things—like handwriting notes or sending personal voice memos—creates a powerful competitive advantage. Your competitors will be unwilling or unable to replicate these high-touch actions, making your brand unique.
Most professionals begin their day consuming—checking emails and social media—which clutters their minds. Instead, use the first moments when your brain is a 'clean slate' to create. This protects your most valuable, proactive thinking time from being hijacked by reactive tasks.
Entrepreneurs and professionals who work primarily with their minds are at risk of disconnecting from the physical world. Engaging in analog, hands-on activities is not just a hobby but a necessary practice to reconnect with your body and find balance.
Author Ryan Levesque admitted to his list that his content was ghostwritten for 7 years. This radical candor, while risky, reset his relationship with his audience on an authentic foundation and generated more business opportunities than the inauthentic approach ever did.