Many 3PLs use cheaper, modern shipping carriers while still billing you at legacy rates for companies like FedEx or UPS. Regularly auditing your 3PL invoices for this arbitrage can uncover a "gold mine" of savings to add directly to your bottom line.
To build an enduring company, ensure every customer interaction—from packaging tape to email pop-ups—reflects the quality of a major brand. This consistency across all touchpoints is what separates long-lasting brands from those that fade away after a short trend cycle.
To create compelling educational email content, use this heuristic: is it interesting enough that a reader could bring it up at the dinner table and sound smart? This 'dinner table test' ensures your content provides genuine value, building brand affinity beyond just pushing promotions.
Contrary to pushing subscriptions on the first order, analysis at beverage brand Hint found the highest-LTV customers subscribed after their third purchase. Allowing customers to first sample the product range before committing leads to more informed subscribers and lower churn. Brands should test this delayed approach.
SEO is evolving beyond search engines to include Large Language Models (LLMs) like ChatGPT. Brands must now practice "Generative Engine Optimization" (GEO), ensuring their site is properly coded and marked up so AI can accurately crawl, understand, and recommend their products in generative responses.
Brand strategy doesn't deliver immediate returns. Frame it like SEO: a long-term investment that adds incremental value over time through consistent execution. This mindset helps justify the effort against short-term performance marketing wins and prevents premature abandonment of crucial brand-building work.