Designing for desktop and then shrinking to mobile often pushes crucial elements like social proof and guarantees down the page. This forces users to scroll for vital information, hurting conversion. True mobile-first design ensures these elements are immediately visible on landing.
Sending paid traffic to a listicle (e.g., '7 Ways to Prevent Tinnitus') is more effective than sending it to a product page. It qualifies traffic by educating them on a relatable problem first, casting a wider net. This builds context and trust before introducing the product as the solution.
Boost listicle relevance by adding a second layer of specificity. Instead of a broad topic like 'Benefits of Turmeric,' use a two-layer angle like 'Benefits of Turmeric for People Who Drink Regularly.' This makes a large, general audience feel personally addressed, increasing engagement and conversion.
For health and supplement brands, consumer trust is paramount. Using generic stock photos or basic designs can make a brand look cheap and untrustworthy. Investing in high-quality, custom, and often animated graphics for listicles and landing pages signals legitimacy and significantly boosts conversion rates.
Instead of using basic prompts for AI research, which yields generic results, use an AI tool's conversational ability to help construct a more detailed and effective prompt. This meta-level of prompt engineering leads to significantly better and more unique research outputs for landing pages.
The most effective landing page research involves manually browsing forums and articles with a split screen: research on one side, a notes document on the other. Act as a skeptical customer and jot down only the facts, phrases, or angles that you personally find convincing. This builds a repository of high-impact copy points.
To build high-quality landing pages with AI, use a specialized workflow. Use an AI like Claude, which excels at understanding context and generating briefs, to create the wireframe and copy strategy. Then, feed that detailed brief to a development-focused AI like Manus for execution, yielding a stronger final product.
The image gallery is the most-interacted-with element on a product page. Instead of just showing product photos, use it as a scrolling slideshow that communicates your entire sales pitch. Break down key benefits, social proof, and use cases into 8-10 digestible slides, mimicking the effective TikTok Shop format.