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Your Call Is Important to Us

Your Call Is Important to Us

99% Invisible · Oct 28, 2025

Customer service nightmares aren't accidents. Discover "sludge," the deliberate friction companies use to deter you and save money.

Combat Bureaucratic Overload with "Admin Night," a Communal Productivity Ritual

To fight the isolating frustration of administrative sludge, create a social event called "Admin Night." Friends gather to work on their individual bureaucratic tasks together, turning a draining chore into a shared, motivating, and supportive experience.

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Your Call Is Important to Us

99% Invisible·4 months ago

Poor Customer Service Is a Deliberate Strategy Called "Sludge" to Deter Claims

Companies intentionally create friction ("sludge")—like long waits and complex processes—not from incompetence, but to discourage customers from pursuing claims or services they are entitled to. This is the insidious counterpart to behavioral "nudge" theory.

Your Call Is Important to Us thumbnail

Your Call Is Important to Us

99% Invisible·4 months ago

Modern Corporate "Sludge" Tactics Originated in WWII-Era Sabotage Manuals

The frustrating techniques common in modern customer service—creating needless complexity and slowing down processes—are nearly identical to the "simple sabotage" tactics promoted by the US government for citizens in Nazi-occupied Europe to disrupt enemy operations.

Your Call Is Important to Us thumbnail

Your Call Is Important to Us

99% Invisible·4 months ago

Call Center Agents Intentionally Drop Calls to Meet "Average Handle Time" Metrics

The common frustration of a dropped customer service call is often not an accident. Call center agents are measured on "average handle time" and are penalized if calls are too long, incentivizing them to hang up on complex calls to avoid punishment.

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Your Call Is Important to Us

99% Invisible·4 months ago

Short CEO Tenures and Stock-Based Pay Incentivize Sludge Over Customer Loyalty

Sludge is profitable in the short term. With CEO tenures shorter than ever and compensation tied to quarterly stock performance, executives are incentivized to cut customer service costs now, even if it harms long-term customer relationships and brand loyalty.

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Your Call Is Important to Us

99% Invisible·4 months ago

Corporate Sludge Emerges from Diffused Responsibility, Not Overt Conspiracy

Leaders don't explicitly order "bad service." They demand aggressive cost reductions, which trickles down and leads lower-level managers to implement sludgy tactics to meet targets. As George Carlin said, "you don't need a formal conspiracy when interests align."

Your Call Is Important to Us thumbnail

Your Call Is Important to Us

99% Invisible·4 months ago