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  1. The Dave Gerhardt Show (from Exit Five)
  2. How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)
How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five) · Feb 11, 2026

Lead your marketing team through the AI shift by fostering a culture of curiosity, experimentation, and learning, much like the early internet era.

New Executives' "First Team" Is the Leadership Team, Not Their Department

A common mistake for new leaders is prioritizing and defending their functional team. The correct approach is to view the executive leadership team as their "first team." This requires prioritizing the overall business, understanding cross-functional needs, and acting as a business leader first.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Make Employees Teach AI Tools to Others to Ensure True Mastery of the Technology

The best test of knowledge is the ability to teach it. By having employees explain a new AI tool or workflow to their peers, they are forced to solidify their own understanding and identify knowledge gaps. This process turns passive learning into active expertise.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Encourage AI Tool Experimentation with a Fast Vetting Process Led by IT

Esper established a clear policy for employees to pilot new AI tools. They can experiment without ingesting proprietary data, then submit promising tools to an IT and security-led committee that promises a quick decision. This approach balances fostering innovation with maintaining security.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Leaders Must Adopt a Growth Mindset and Admit Ignorance to Navigate the AI Shift

To effectively lead through the AI transition, executives should embrace a growth mindset of extreme curiosity and be comfortable admitting they don't have all the answers. This models the desired behavior for their teams and positions AI as a "co-pilot" for collective learning.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Empower Internal AI Power Users to Lead Adoption Instead of Hiring External Experts

Instead of immediately seeking outside consultants, leaders should identify and empower employees who are already using AI effectively. This validates their initiative, leverages existing knowledge, and provides them with a clear path for professional development and company-wide impact.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Pair the CEO with the Chief People Officer to Lead AI Adoption as a Human Issue

An ex-Amazon AI strategist advises pairing the CEO with the Chief People Officer to lead AI initiatives. This frames the transition as a change management and cultural challenge, ensuring the human element remains central to technology adoption and elevates the CPO's strategic role.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Frame AI Adoption as a Maturity Model, Starting with Productivity Before Strategic Impact

Bill Glenn suggests a phased AI rollout for teams. Phase 1 focuses on efficiency and automating repeatable tasks to gain productivity. Phase 2 moves to strategic work, using AI for insights and decision-making assistance. This provides a clear, manageable roadmap for adoption.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

AI Tools Make Entrepreneurship More Viable for Students Than Corporate Career Paths

AI lowers the barrier to building products, empowering students to pursue entrepreneurship over traditional jobs. They can leverage AI to create ventures without needing large engineering teams, reframing the "AI will take jobs" fear into an "AI will create entrepreneurs" opportunity.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago

Esper's Leadership Proactively Guided AI Adoption to Avoid Silos and Rogue Usage

Esper's executive team preemptively created a cross-functional AI policy, appointing a coordinator while mandating that each functional leader develop their own strategy. This prevented rogue AI use and ensured a cohesive, company-wide approach instead of isolated efforts.

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper) thumbnail

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

The Dave Gerhardt Show (from Exit Five)·9 days ago