Instead of DMing a link to a landing page, automate a conversation that asks for the user's email directly. Marketer Gannon Meyers uses this to convert 65-70% of commenters into subscribers, a huge jump from the typical 45-50% landing page conversion rate.
Social media algorithms often penalize content that links to external sites. By collecting leads directly within DMs, you not only reduce user friction but also work with the platform's preference for native experiences, which can improve the reach and effectiveness of your campaigns.
For high-volume funnels like social media lead capture, relying on third-party connectors like Zapier introduces potential delays and points of failure. Using tools with direct, native integrations (like ManyChat and ConvertKit) ensures immediate and reliable data transfer, preventing lead loss.