Instead of typical landing pages, run ads to blog posts with high-converting popups. This strategy provides value upfront, which can lower ad costs and give you a second chance to capture leads, as users who don't convert still benefit from the content and may return later.
Boost popup conversion by offering a "content upgrade"—a lead magnet directly related to the content a user is already consuming. This contextual approach feels like a natural extension of the article, not an interruption, leading to significantly higher opt-in rates than generic, site-wide offers.
Convert a one-off tactic into a scalable growth system. Methodically work through your highest-traffic blog posts, creating a unique and relevant lead magnet for each one. Every post-plus-freebie pair becomes its own independent, self-sustaining acquisition flywheel, compounding your lead generation efforts over time.