Even top performers struggle with the discipline for repetitive sales tasks. The problem isn't the difficulty of the work, but the absence of a clear, compelling reason to do it. Discipline requires sacrificing present ease for a future goal; if that goal is fuzzy or already achieved, motivation collapses.
A highly successful salesperson, unmotivated by money, was reignited by a specific, tangible goal: a Harley Davidson his wife wouldn't let him buy. This shows that the motivational trigger for top performers can be surprisingly small and personal once financial security is achieved.
A major struggle for accomplished professionals is the internal conflict between their identity as a "stone cold high achiever" and their current lack of motivation. This cognitive dissonance—knowing you should be achieving but not feeling the "juice"—is a key psychological hurdle when past success eliminates original drivers.
When all immediate career goals are met, the next step isn't another small target but a larger visioning exercise: "What will my life and impact look like in 20 years?" This long-term re-framing creates a new, more profound sense of purpose that drives the next chapter of a career.