Underperforming sales reps are not failures; they often lack proper coaching or strategic frameworks. Investing in their development can transform these reps from liabilities into consistent performers, saving the high costs associated with turnover and re-hiring.
When motivated reps must seek coaching outside their company, it's a clear indicator of dissatisfaction. These growth-oriented individuals are signaling their needs aren't being met and will likely leave for an organization that invests in them.
Failing to train sales teams incurs hidden costs that dwarf the training budget. These include lost revenue from missed quotas, wasted marketing leads, and the high expense of recruiting and onboarding replacements for unsupported reps who inevitably leave.