A generic tax-savings pitch can fail. Research if a prospect is cash-constrained or capital-rich. Offer flexible payment options to the former and highlight strategic reinvestment value to the latter, demonstrating true empathy and relevance.
Many business owners are stressed at year-end and unsure how to best spend money to reduce their tax burden. Position your outreach as a relaxed, confident consultant providing a clear solution to this specific problem, rather than just another sales pitch.
Small business owners, especially in pass-through organizations, report profits on personal tax filings. This creates a powerful, natural incentive to make strategic purchases before year-end to lower their taxable income and avoid a large personal tax bill.
In the time-crunched final weeks of the year, standard rapport-building can fail. Respect a busy owner's time by being direct in your outreach. Immediately state that you can help them maximize tax benefits this year while growing their business next year.