Instead of running a competitive fundraising process, Morton favors preemptive offers from investors. He believes this approach selects for partners with the highest conviction in his vision, which is more valuable long-term than simply maximizing valuation in a bidding war.
When SpaceX engineers deemed a project like 'hot staging' impossible, Elon Musk challenged them to spend a few more days on it. This additional, focused pressure often forced the team beyond their initial assumptions, leading to creative breakthroughs they hadn't previously considered.
Scott Morton's experience on the small, early Starship team showed him that a tiny group could achieve incredible speed if equipped with powerful, mature tools. This became a core inspiration for Revel: to build and distribute elite tooling to empower other small, ambitious hardware teams.
Scott Morton argues that top software talent has neglected complex hardware industries for decades, focusing on the internet instead. This has left sectors like aerospace and industrial control using ancient tools from the '80s and '90s, creating a massive opportunity for modern software platforms to drive innovation.
Scott Morton's experience on the SpaceX launch console, where one wrong line of code could destroy a launch site, directly shaped Revel. The platform was built by answering the question, 'In this high-stakes moment, what tools do I wish existed to maximize my chance of success?'
Revel doesn't just sell to any interested company. It carefully selects early customers by evaluating if the team is moving fast and has high potential. This 'mini VC' approach ensures Revel invests its resources in partners who will generate the strongest success stories and validate the platform's value.