/
© 2026 RiffOn. All rights reserved.

Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

  1. Infinite Loops
  2. Arkady Kulik - The Psychology of Self-Deception (Ep. 305)
Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops · Mar 12, 2026

VC Arkady Kulik on founder psychology. Success hinges on resilience, agility, self-awareness, and taking full responsibility for your life.

Blaming Others Is the Easiest and Most Certain Path to Failure

A Russian poet's wisdom highlights that externalizing responsibility is the simplest way to lose in life. Admitting "I'm not to blame" requires no effort but guarantees defeat by preventing self-examination and personal growth.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Self-Acceptance Eliminates Suffering, But Not Pain or Stress

A profound distinction: pain and stress are external events, while suffering is the internal resistance to those events. When you are honest with yourself and accept responsibility, your suffering disappears, even as life's inherent difficulties persist.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Over-communicate with Stakeholders When Things Are Going Poorly, Not When Good

The natural tendency is to share good news and hide during bad news. True alpha and trust are built by doing the opposite. Proactively engaging clients and partners during difficult periods is uncomfortable but demonstrates integrity and solidifies relationships.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Scientific Research Without User Application is Just Intellectual Masturbation

The ultimate goal of any scientific discovery should be to improve human life. Knowledge created for its own sake, like a beautiful equation on a whiteboard that helps no one, is merely an exercise in ego-stroking rather than meaningful progress.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

True Resilience is Agility, Not Rigidly Banging Your Head Against a Wall

The key skill for navigating a varied career isn't just persistence. It's the agility to see a goal clearly and creatively find different paths to achieve it, rather than rigidly sticking to one approach that isn't working.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Assess a Founder's Agency Through Their Resilience, Obsession, and Capacity

A founder's intrapersonal strength, or "agency," can be broken down into three components: resilience (ability to wake up and go), obsession (passion for the problem), and capacity (the requisite knowledge to solve it). A deficit in any one of these is a major red flag for investors.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

You Will Mistake Your Unintegrated Shadow Self for Fate

Drawing on Carl Jung, the aspects of yourself you dislike and refuse to acknowledge (your "shadow") don't disappear. Instead, they drive your behavior unconsciously. You then experience the negative outcomes of these actions not as your own doing, but as external "fate" happening to you.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

A Founder Lying to Themselves is the Hardest Flaw to Detect

The most challenging founder issue to identify isn't dishonesty towards others, but self-deception. When a founder genuinely believes their own illusions, it's difficult to distinguish from reality and emotionally painful to witness their talent being misapplied due to flawed core assumptions.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Distinguish Between Intuition (Head) and Gut Feeling (Body) for Better Decisions

These terms are not interchangeable. Intuition is a cognitive, head-based process of trained pattern recognition, like in chess. A gut feeling is an instinctual, body-based sensation. The best decisions, a "full body yes," occur when both your mind and gut are in alignment.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

The Desire for Distraction Signals a Deeper Lack of Meaning in Your Work

View the urge to get distracted—mindlessly scrolling or watching videos—as a red flag. It's a signal that you're avoiding a complex task or that your current work feels meaningless. Use this urge as a cue to pause and examine what's really going on internally.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Human Operational System Failures Are Identical Across All Businesses

Deep tech startups don't have unique interpersonal problems. The same human OS bugs—communication breakdowns, ego, avoiding hard conversations—that sink a restaurant or a marriage will also sink a highly technical venture. The context changes, but the core human errors do not.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Test a Founder's True Motivation With the 'Billion-Dollar Monday' Question

Ask a founder what they'd do on a Monday morning after they've made a billion dollars and fulfilled all their fantasies. This thought experiment strips away financial incentives and reveals their core drive. An inability to answer suggests they haven't thought beyond the exit.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

People with "Big Egos" Actually Have Fragile Egos Needing Constant Reinforcement

The common term "big ego" is a misnomer. The behavior associated with it—arrogance, inability to take criticism—stems from a fragile ego that requires constant external validation to feel secure. A strong, non-fragile ego is flexible and doesn't control the person's actions.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago

Use Layered Questions to Uncover a Founder's True Ambitions

To get past a founder's polished pitch, ask about their core motivations (like ambition) multiple times throughout the diligence process, using different phrasing. This repeated, layered approach can reveal inconsistencies and expose their genuine life goals versus what they think investors want to hear.

Arkady Kulik - The Psychology of Self-Deception (Ep. 305) thumbnail

Arkady Kulik - The Psychology of Self-Deception (Ep. 305)

Infinite Loops·3 days ago