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  1. Minus One
  2. Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari
Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One · Oct 9, 2025

Notion's Akshay Kothari on his journey from Pulse to Notion, the evolution of his founder mindset, and the paradox of ambition in Silicon Valley.

Pulse Co-founder Calls "Wanting to Be an Entrepreneur" a Dumb Reason to Start a Company

The desire to be a founder is a poor motivator. True drive comes from solving a real problem you care about, which is what led to Pulse's success. Getting the ego-driven desire out of the system first allows for a focus on product-centric building and user value, rather than personal identity.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Stanford's "Launch or Fail" Class Constraint Forced the Creation of News App Pulse

External constraints, like a mandatory public launch deadline, can be a powerful antidote to overthinking. For Pulse, this forced the team to choose a simple idea with rapid iteration cycles—a news app for the new iPad—which led directly to a successful product launch and sidestepped analysis paralysis.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Pulse Shifted from a News Reader Utility to a Personalization Engine as Market Matured

Pulse's initial value proposition—reading news on a phone—became obsolete. The new, more valuable problem was content personalization. This pivot in understanding that user identity and network were more valuable than content aggregation drove the strategic acquisition by LinkedIn, which possessed that exact data.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Pulse Co-founders Sold to LinkedIn Primarily Due to Founder Burnout, Not Just Strategic Fit

The public story of an acquisition often focuses on strategic synergy. For Pulse, a key private driver was founder burnout. The co-founders, overwhelmed with operational tasks instead of product work, independently decided on a sale price before even starting fundraising talks, highlighting the human cost of scaling.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Notion Pivoted From a "Software Lego Set" to a Note-Taking Tool to Gain Adoption

Notion’s initial abstract vision of letting users build their own software failed to gain traction. The key insight was that users don't want to build tools; they want to accomplish tasks. By providing a familiar "wedge" like note-taking, Notion got into users' workflows before revealing its deeper, more powerful capabilities.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Silicon Valley's Unique Culture Embraces Failure, Fueling More Ambitious Founder Bets

Silicon Valley's default response to crazy ideas is curiosity, not cynicism, which fosters greater ambition. Crucially, the culture values the experience gained from failure. A founder who raised and lost $50 million is still seen as a valuable bet by investors, a dynamic not found in other ecosystems.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago

Great Companies Balance a 10-Year Vision with a 3-Month Need for "Dopamine Hits"

Sustainable growth requires marrying long-term patience with short-term impatience. A grand 10-year vision provides the "serotonin" of purpose, but consistent, 3-month achievements deliver the "dopamine" of progress. This dual focus keeps teams motivated and ensures the long-term plan is grounded in real-world execution.

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari thumbnail

Selling Pulse to LinkedIn & Scaling Notion Globally | Akshay Kothari

Minus One·9 months ago