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  1. Masters in Business
  2. Maximizing Luck: Masters in Business with Judd Kessler
Maximizing Luck: Masters in Business with Judd Kessler

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business · Mar 28, 2026

Wharton's Judd Kessler reveals the hidden economics of luck, showing how market design governs access to everything from concert tickets to kidneys.

The 'Settle for Silver' Strategy Secures High-Demand Items by Avoiding Competition

In competitive 'first-come, first-served' scenarios, deliberately targeting a slightly less-desirable option (silver) instead of the most popular one (gold) dramatically increases success. Most people compete for the top prize, like a 7:30 PM restaurant reservation, leaving secondary options like 4:30 PM open for strategic players.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Defeat Ticket Scalpers with Preference Lotteries, Not First-Come-First-Served Sales

First-come, first-served ticket sales are easily exploited by scalpers using bots. A more effective system combines non-transferable, name-ID-linked tickets with preference-based lotteries. This eliminates bots and allows true fans to indicate their flexibility on dates and seats, making the allocation process easier, fairer, and more efficient.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

20% of Donated Kidneys Are Discarded Due to Inefficient Waitlist Design

The 'first-come, first-served' organ waitlist causes a shocking inefficiency. When an imperfect but viable kidney becomes available, patients at the top of the list may reject it, hoping for a better match. These serial rejections consume precious time, often resulting in the perfectly good organ being discarded before a willing recipient can be found.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Household Conflict Stems from Unequal 'Free-Rider' Opportunities in Chores

Game theory experiments show that when two parties contribute to a shared good, cooperation collapses if one person can 'free-ride' off the other's efforts, especially when benefits are unequal. This dynamic perfectly models household conflicts over chores, where resentment builds when one partner feels they can slack off because the other will pick up the slack.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Superstar Artists Like Taylor Swift Underprice Tickets for Equity, Not Hype

Contrary to popular belief, established artists like Taylor Swift don't underprice concert tickets to generate buzz. They do it for equity and efficiency, ensuring their most passionate (but not necessarily wealthiest) fans can afford to attend. This prioritizes fan loyalty over pure profit maximization, though it creates opportunities for scalpers.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

'Opt-Out' Organ Donation Fails Because Next-of-Kin Can Veto the Default

Behavioral economists predicted 'opt-out' systems would significantly increase organ donation. However, these systems show no improvement over 'opt-in' because the deceased's family is still consulted. Without explicit consent from their loved one, families often veto the default 'donation,' neutralizing the policy's intended effect.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

What We Call 'Luck' Is Often Just a Misunderstood Market Design

Many outcomes we attribute to luck—getting a summer job, a desired course, or even a kidney transplant—are actually determined by 'hidden markets.' These systems allocate scarce resources using rules like lotteries, waitlists, or effort. Understanding these rules allows individuals to move from being passive recipients of 'luck' to active strategic players.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Israel Boosted Organ Donation by Granting Donors Priority on Transplant Lists

Israel created a powerful incentive for organ donation by redesigning its allocation market. Citizens who register as donors receive priority on the transplant waiting list should they ever need an organ. This reciprocal system taps into self-interest for the common good and led to an estimated 100,000 new donor sign-ups in the small country.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Applying 'Early Decision' to College Is Worth an Extra 100 SAT Points

Universities highly value 'yield'—the percentage of admitted students who enroll. Applying 'Early Decision' signals a binding commitment, guaranteeing yield. This makes applicants significantly more attractive, with researchers estimating the advantage is equivalent to an extra 100 SAT points, a powerful strategic edge in the admissions game.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago

Recurring Calendar Meetings Mimic Inefficient 'First in Time' Resource Allocation

Many professionals run their calendars on a 'first in time, first in right' basis, similar to outdated water rights for the Colorado River. Recurring meetings, scheduled years ago, continue to claim valuable time slots, even if they are no longer the most efficient or equitable use of that time. This reveals a hidden, inefficient market in our own schedules.

Maximizing Luck: Masters in Business with Judd Kessler thumbnail

Maximizing Luck: Masters in Business with Judd Kessler

Masters in Business·3 months ago