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  1. Masters in Business
  2. At The Money: Should You Invest in Companies Led by Founders?
At The Money: Should You Invest in Companies Led by Founders?

At The Money: Should You Invest in Companies Led by Founders?

Masters in Business · Sep 16, 2026

Founder-led companies historically outperform peers by 3x. An ETF strategy identifies the top 100 based on size and fundamental value.

Successful Founders Outperform by De-Risking Their Business, Not by Taking More Risk

Contrary to the belief that founders are simply high-risk takers, their outperformance often stems from a systematic process of de-risking their venture at every stage of growth. This methodical approach is a key differentiator compared to non-founder-led companies.

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At The Money: Should You Invest in Companies Led by Founders?

Masters in Business·18 days ago

A Founder's Influence Is Only Potent When They Are Running the Company Day-to-Day

Data analysis shows the 'founder effect' on company performance is only present when the founder serves in a daily executive role, like CEO or CTO. A founder's presence as a Chairman or board member does not correlate with the same outperformance, indicating that hands-on operational control is the critical factor.

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At The Money: Should You Invest in Companies Led by Founders?

Masters in Business·18 days ago

A 'Modified Market Cap' Strategy Uses a Hard Cap to Empower Smaller Holdings

To avoid over-concentration in mega-caps, the Founders 100 ETF caps any single stock at 7.5% during quarterly rebalancing. This modified market cap approach ensures a long tail of smaller positions can still drive overall portfolio performance, especially on days when the largest holdings are down.

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At The Money: Should You Invest in Companies Led by Founders?

Masters in Business·18 days ago

A Proactive Sell Rule Triggers a Sale Within 90 Days of a Founder's Resignation *Announcement*

Instead of waiting for a founder's actual departure, the Founders 100 ETF's primary sell discipline is to exit a position within 90 days of the resignation announcement. This rule-based approach aims to get ahead of the market uncertainty and potential stock decline that often follows news of a key leader's exit.

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At The Money: Should You Invest in Companies Led by Founders?

Masters in Business·18 days ago