For AI answer engines, simply ranking high (SEO) is insufficient. Your site must provide clear, machine-readable information ("entity clarity") so models can confidently answer questions about you without hallucinating. SEO is now the minimum requirement, not the final objective.
Vague calls-to-action like "let's talk" are ineffective for AI visibility. Answer engines cannot guess your pricing, so they will refuse to answer or hallucinate. Publishing clear, machine-readable prices allows models to directly and accurately respond to commercial queries about your services.
The 'sameAs' schema property is crucial for AI visibility. By linking your website to other canonical profiles like GitHub and LinkedIn, you teach AI models to connect disparate online presences into a single, unified entity, preventing them from treating each profile as a mere coincidence.
To determine if your AI visibility efforts are working, move beyond guessing. Establish a fixed set of prompts (probes) and run them on a regular cadence against target AI engines like ChatGPT and Perplexity. Track which engines cite, paraphrase, or hallucinate to create a data-driven performance benchmark.