Data from Subjectline.com reveals a powerful, simple tactic for email marketing. Using a "continuation pre-header" that begins with "and," "but," or "plus" creates a narrative link to the subject line, sparking curiosity and significantly boosting open rates. This is an easy-to-implement test for any campaign.
Contrary to the trend of tightening data privacy, the European Commission has proposed a package to soften GDPR and cookie rules. This could lead to fewer consent banners for "low risk" data collection, signaling a potential shift towards more practical and less burdensome privacy regulations for businesses.
OpenAI has publicly acknowledged that the em-dash has become a "neon sign" for AI-generated text. They are updating their model to use it more sparingly, highlighting the subtle cues that distinguish human from machine writing and the ongoing effort to make AI outputs more natural and less detectable.