Once a niche internet trend is adopted by a large, corporate brand for a marketing campaign, it signals mass saturation. This act effectively kills the trend's 'cool' factor among its original audience, marking the end of its organic lifecycle.
Beyond simple privacy, Instagram's feature to block specific users from seeing a story can be used strategically. Marketers and individuals can segment their audience on a micro-level, sharing targeted content, planning surprises, or gathering feedback without alerting the entire follower base.
Data shows raw, authentic 'lo-fi' content significantly outperforms polished material. LinkedIn posts see 144% more engagement, Instagram gets 220% more, and email click-throughs rise 88%. This strategy works for all industries, including 'boring' B2B, because authentic human connection wins.