Contrary to the recent push for video-first strategies, Digiday data shows LinkedIn video views are declining. The platform is now oversaturated with video, causing a performance dip. This suggests marketers should diversify back to previously effective formats like carousels and text-with-image posts to stand out.
The first two weeks of October represent the year's second-highest period for customer opt-ins, trailing only Thanksgiving. This is driven by consumers seeking holiday deals and businesses finalizing future plans, making it a critical window for marketers to launch aggressive data capture campaigns like incentivized pop-ups.
Following Australia's recent law restricting social media access to users 16 and older, Europe is now considering similar legislation. This signals a potential worldwide regulatory shift towards stricter age-gating, which could fundamentally alter user acquisition and marketing strategies for platforms and teen-focused brands.