Users who scroll to the bottom of an email and click a call-to-action are more engaged. Tracking these clicks separately reveals they move to the sales pipeline faster and, for consumer brands, have a higher lifetime value.
To combat inflated click-through rates from bots, embed a "honeypot"—an invisible link that humans won't see but automated systems will click. This tactic helps clean your engagement data by effectively isolating and filtering out non-human activity.
Seemingly small user interactions, such as using an emoji reaction during a webinar, engaging with a chatbot, or lingering on a pricing page, are powerful but often untracked signals of high purchase intent that should place prospects on a VIP list.
Encouraging email replies by asking a simple question serves a dual purpose. It significantly improves email deliverability by signaling to providers that your emails are legitimate conversations, and it provides a valuable stream of first-party data from engaged prospects.