The higher you climb in an organization, the more your role becomes about solving problems. Effective leaders reframe these challenges as rewarding opportunities for great solutions. Without this mindset shift, the job becomes unsustainable and draining.
Citing a NASA study, Andrew Robertson argues that creativity plummets as we age due to pressure to conform. The very operational excellence that makes companies successful—process, discipline, and compliance—inadvertently stifles the creative potential that is nearly universal in children.
Instead of asking "what culture do we want?", BBDO asked "what are the characteristics of people who do best here?". This approach reverse-engineers a culture based on proven success, creating a practical and authentic behavioral language for the entire organization.
BBDO's cultural principles became sticky because they used memorable, human phrases (“hand raisers, not finger pointers”). This created an internal language that people naturally used to describe behavior, embedding the culture far more effectively than slogans on posters.
Andrew Robertson advises that a great boss is someone who gives you a project when you're "probably not quite ready for it" and will cover for you if you fail. Actively seeking out leaders with this trait is a key strategy for rapid career growth.
Agency head Andrew Robertson builds deep client relationships by first earning trust through action, which leads to respect for his perspective, and finally results in genuine affection. This three-step process elevates partnerships beyond a typical vendor-client dynamic.
Creative leader David Abbott would calmly read a novel before high-stakes presentations. This deliberate act of nonchalance signaled complete control to his team, managing their anxiety and setting a tone of confidence more effectively than any pep talk could.
BBDO's Andrew Robertson became CEO at 29 not just for his talent, but because two older, conflicting leaders saw him as a neutral third party they could both agree on. This highlights how political dynamics can create unexpected opportunities for junior talent.
Reframing a call center problem from reducing actual wait time to reducing *perceived* wait time opens up non-obvious solutions, like playing comedy instead of repetitive hold music. Adding a single word to a problem statement can radically transform the potential solutions.