The producer argues against the tech industry's obsession with seamless tools. He believes the moments of friction in the creative process—when collaborators struggle to align on an idea—are essential for achieving a shared vision. This human element of misunderstanding and resolution is difficult for AI to replicate.
Director Jacob Tierney’s philosophy opposes the top-down, "brilliant man" approach. He avoids endless takes in a cruel pursuit of perfection, instead preferring to be surprised by actors' contributions. This creates a more humane and creatively fertile environment that yields unexpected, authentic performances.
To cover the last 10% of the show's budget, creators Jacob Tierney and Brendan Brady sacrificed nearly all their personal producer fees. This high-risk gamble was a strategic bet on the long-term value of owning the intellectual property, which paid off with the show's success.
A key piece of feedback from executives was to add a "female entry point," assuming women wouldn't watch a show focused on two men. This fundamentally misunderstood that the source material's audience is predominantly women who actively seek out and consume male-male romance stories.
The creators attribute the show's massive appeal to its "soft power"—presenting queer joy, fantasy, and romance without being preachy or focusing on trauma. This departed from typical media portrayals where queer characters are often punished for their happiness, offering a refreshing and deeply resonant narrative.
The Canadian system uses government subsidies and broadcaster license fees to fund productions. This structure allows producers to own the underlying intellectual property, creating long-term value, in stark contrast to the US model where studios typically acquire all rights upfront.
The team shot all six episodes in just 36 days by treating the season like one large movie ("block shooting"). This was possible because all scripts were completed before production began, a practice that defies the traditional, more expensive US model of writing episodes throughout the shooting schedule.
The production intentionally aims for 10-hour days, a departure from the grueling 15-16 hour industry standard. This not only avoids ballooning overtime costs but also creates a more sustainable work environment, particularly benefiting female-dominated departments like hair, makeup, and wardrobe that bear the brunt of long hours.