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  1. The Game with Alex Hormozi
  2. Welcome to $100M Lost Chapters
Welcome to $100M Lost Chapters

Welcome to $100M Lost Chapters

The Game with Alex Hormozi · Nov 14, 2025

Alex Hormozi's '$100M Lost Chapters' compiles unreleased content from his series, offering deeper insights on avatars, offers, and growth.

Alex Hormozi's 'Lost Chapters' Reveals Cut Content Is Often Advanced, Not Flawed

Hormozi's book of unreleased chapters shows that content is often cut for reasons of fit, scope, or complexity, not because it lacks value. This material can be a source of deeper, more advanced knowledge for a dedicated audience, even if it's not essential for the core strategy.

Welcome to $100M Lost Chapters thumbnail

Welcome to $100M Lost Chapters

The Game with Alex Hormozi·3 months ago

User Feedback Post-Launch Can Reveal Your Most Critical, Missing Content

Alex Hormozi created what he calls one of his "most important chapters" on customer avatars only after his book was published. This was a direct response to audience questions, showing that post-launch user feedback is a crucial tool for identifying and developing your most vital concepts.

Welcome to $100M Lost Chapters thumbnail

Welcome to $100M Lost Chapters

The Game with Alex Hormozi·3 months ago

Protect Mainstream Products by Offloading Complex Topics to Niche Spin-offs

Alex Hormozi cut a math-heavy chapter on customer acquisition from his main book because it "bogged down" too many readers. By moving this advanced content to a separate compilation, he preserved the accessibility of his core product while still serving a niche audience that values deep, technical analysis.

Welcome to $100M Lost Chapters thumbnail

Welcome to $100M Lost Chapters

The Game with Alex Hormozi·3 months ago