Hormozi's book of unreleased chapters shows that content is often cut for reasons of fit, scope, or complexity, not because it lacks value. This material can be a source of deeper, more advanced knowledge for a dedicated audience, even if it's not essential for the core strategy.
Alex Hormozi created what he calls one of his "most important chapters" on customer avatars only after his book was published. This was a direct response to audience questions, showing that post-launch user feedback is a crucial tool for identifying and developing your most vital concepts.
Alex Hormozi cut a math-heavy chapter on customer acquisition from his main book because it "bogged down" too many readers. By moving this advanced content to a separate compilation, he preserved the accessibility of his core product while still serving a niche audience that values deep, technical analysis.
