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  1. People I (Mostly) Admire
  2. 34. Maya Shankar Is Changing People’s Behavior — and Her Own
34. Maya Shankar Is Changing People’s Behavior — and Her Own

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire · Aug 8, 2026

Maya Shankar on building the White House behavioral science team from scratch, using 'nudge' economics to drive policy, and navigating change.

Empower Overlooked Civil Servants to Drive Innovation in Government

To enact change without a budget or mandate, focus on empowering long-term civil servants. These often-overlooked employees possess deep institutional knowledge and, when given ownership, become powerful allies for creating sustainable, multi-year collaborations.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

Frame New Initiatives as Tools for Existing Goals, Not New Mandates

To overcome resistance in a large organization, avoid introducing new goals. Instead, analyze existing priorities and budgets, then position your initiative as a tool that helps stakeholders achieve what they are already tasked with accomplishing. This is the only workable model in a resistant environment.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

Use Access to Industry Luminaries to Incentivize Bureaucratic Work

To generate enthusiasm for new projects, create an event featuring a renowned expert like Nobel laureate Danny Kahneman. By making a completed project proposal the 'admission ticket' to the meeting, you can leverage the expert's star power to incentivize the otherwise tedious work of project planning.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

An Organization's First A/B Test Is a Cultural Victory, Not Just a Technical One

When introducing experimentation, the most significant outcome isn't the initial metric lift but the cultural shift. Getting a department to run its first-ever randomized trial builds the technical apparatus and cultural buy-in for future, more ambitious testing, a victory worth celebrating regardless of the result.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

Build a Resilient Identity Around Core Traits, Not Transient Job Titles

Tying your self-worth to a single job is risky due to what psychologists call 'identity foreclosure.' A more resilient approach is to build your identity around broader personality traits, mindsets, and activities you enjoy. This allows you to find fulfillment across many different roles and unexpected life changes.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

House Innovation Teams in Nonpartisan Divisions to Outlast Political Cycles

When building an initiative within a political or corporate structure, anticipate leadership changes. To ensure longevity, embed your team in a stable, nonpartisan part of the organization (like the General Services Administration) rather than a more transient, political office (like the White House).

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

Frame Benefits as 'Earned' Rather Than 'Eligible' to Boost Program Uptake

To increase program participation, reframe the language from passive eligibility to active ownership. Reminding people they have 'earned' a benefit through their service triggers the endowment effect, making them more likely to value and claim it. This simple change led to a 9% uptake increase among veterans.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago

Small Behavioral Nudges Can Build the Case for Major Policy Overhauls

Don't dismiss small-scale pilot projects with modest results. A small but successful intervention, even one yielding a minor percentage point gain, can generate crucial data and build institutional support. This momentum can then be leveraged to achieve larger, systemic changes, such as altering a program's default settings.

34. Maya Shankar Is Changing People’s Behavior — and Her Own thumbnail

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire·2 months ago