The media landscape is incredibly saturated, with six public relations professionals competing for the attention of every single journalist. This intense competition makes it difficult for companies to break through the noise and get their stories told, necessitating more advanced, targeted strategies.
Effective public relations has traditionally been inaccessible to companies with less than $500 million in revenue. AI-powered platforms are now changing this dynamic, offering tools that replicate the function of a PR professional, thereby opening the market to millions of smaller businesses worldwide.
As users increasingly get news from AI like ChatGPT, traditional SEO is evolving into "GEO" (Generative Engine Optimization). Platforms must now be designed to get a company's narrative cited by large language models, ensuring visibility in this new wave of information discovery.
True personalization in media outreach goes beyond using a journalist's name. LookAtMedia's AI analyzes a journalist's recent work and rewrites a core press release to match their specific language model and audience interests. This hyper-personalization dramatically increases the likelihood of media coverage.
Instead of using generalist AI, LookAtMedia built a "media vertical AI model" trained on over a million journalists' writing. This focused approach yields higher quality, more authentic content with a near-zero hallucination rate (less than 0.01%), which is crucial for maintaining credibility with the media.
LookAtMedia's platform has evolved beyond a simple PR tool for companies. Major media groups and journalism schools are now adopting it to generate high-quality, error-free news content internally. This creates a two-sided ecosystem where the tool both creates and satisfies the demand for news stories.