With AI handling more coding, product managers are freed from technical limitations. Their core skills—judgment, taste, and problem definition—become the primary drivers of value, allowing for much faster execution of great ideas in what he calls a "golden era" for product.
The exponential improvement of AI models means product development must target future capabilities. Leaders should anticipate that problems taking months to solve will soon be trivial, and build roadmaps that assume a 6-12 month leap in technology.
AI tools allow traditional product team roles to overlap. Product managers can prototype and deploy code, while engineers can independently handle UI tasks. This fosters smaller, faster, and more ambitious teams where individuals have broader capabilities and fewer dependencies.
To ensure his team stays ahead of rapid AI evolution, Tubi's CPTO implemented "Tinker Day"—a mandatory, meeting-free day off each month for employees to freely experiment with new tools, read research, and build prototypes outside their normal work.
As AI tools blur the lines between roles, Tubi now assesses engineers for "product sense"—a skill once reserved for PM interviews. The belief is that engineers with strong product intuition will be more effective builders in an AI-augmented world where coding is less of a constraint.
While many companies cut junior hiring, Tubi expanded its program. The rationale is that new graduates, unburdened by traditional development workflows, are faster to adopt AI-native tools and arrive at creative solutions more quickly. Their lack of "priors" is a feature, not a bug.
Tubi's CPTO predicts that AI's impact on video will mirror the agile revolution in software. The drastically reduced cost and time to create content will enable rapid iteration, allowing creators to test ideas and respond to audience feedback in near real-time.
Instead of relying solely on human review, Tubi's CPTO uses AI as a "red team" to critique strategic plans. By prompting an agent to "poke as many holes as you can," he uncovered a major flaw in a new market strategy that his team had overlooked.