Instead of presenting its gravity storage as entirely novel, Terrament frames it as replicating pumped hydro—which accounts for 90% of global energy storage. This analogy helps stakeholders understand the concept by grounding it in a dominant, proven technology, thereby reducing perceived risk and accelerating acceptance.
The founder's core engineering philosophy is to reduce solutions to their most minimal form, like designing a rail system without gear teeth to avoid lubrication needs in a harsh environment. This 'deceptively simple' approach is crucial for building robust, low-maintenance hard tech that must last for decades.
For high-capital, long-lifespan projects like energy storage, leveraging proven, simple technologies is superior to complex, novel solutions. This approach ensures robustness and hits low economic targets, which is more critical than creating 'fancy' factory-built tech for this specific application.
The energy crisis facing data centers creates an urgent, high-value early market for grid-scale solutions. Solving their need for clean, 24/7 power acts as a catalyst for developing and funding technologies that will eventually serve the entire grid, making them a critical first customer.
The company's concept of underground gravity storage wasn't a new invention but a rediscovery of U.S. DOE research from the 1980s. This research was abandoned when nuclear power expansion stopped, creating a forgotten opportunity that became viable again with the rise of renewables and their storage needs.
The founder intentionally waited years to bring on a co-founder, passing on other qualified candidates who weren't a perfect fit. Finding the right partner with a critical mix of skills (mining engineering, project finance) and pre-existing advisory relationship was a bigger priority than filling the role quickly.
Unlike software, hard tech involves long scale-up timelines and high capital costs. Founders must specifically seek the small subset of investors and partners who understand the market context and have the risk appetite for massive, world-changing opportunities, rather than trying to appeal to all VCs.