Visual frameworks do more than illustrate; they create a structured language for teams to discuss and organize complex issues. By breaking a problem into visual stages, like the 'four stages to a pickup' at Uber, everyone can slot their specific concerns and ideas into a commonly understood structure, creating alignment.
Instead of just simplifying ideas, focus on making them highly repeatable and shareable, like a meme. This involves distilling a concept into a single, evocative phrase or visual that people will want to reuse, ensuring the core message propagates organically through an organization.
To make abstract ideas stick, use theatrical, physical demonstrations. Instead of just explaining a concept like binary search, a professor demonstrated it by dramatically ripping a phone book in half repeatedly. This visceral, memorable act makes the abstract concept concrete and easy to grasp.