To make abstract ideas stick, use theatrical, physical demonstrations. Instead of just explaining a concept like binary search, a professor demonstrated it by dramatically ripping a phone book in half repeatedly. This visceral, memorable act makes the abstract concept concrete and easy to grasp.
Visual frameworks do more than illustrate; they create a structured language for teams to discuss and organize complex issues. By breaking a problem into visual stages, like the 'four stages to a pickup' at Uber, everyone can slot their specific concerns and ideas into a commonly understood structure, creating alignment.
Instead of just simplifying ideas, focus on making them highly repeatable and shareable, like a meme. This involves distilling a concept into a single, evocative phrase or visual that people will want to reuse, ensuring the core message propagates organically through an organization.