When multiple team members are on a call, designate one person to listen for internal jargon or "ease." Their job is to interject and rephrase complex terms in simple language, ensuring the customer always understands without feeling intimidated or confused.
Sales decks should create a visual and emotional response, not serve as a detailed document. Use minimal text and powerful visuals to keep the audience listening, not reading. After the meeting, use an LLM to convert the call transcript into a comprehensive document for them to review and share.
To create concise content for executives, use a simple editing rule. Write your first draft, whether an email or a slide, then force yourself to cut half of the content. After that, cut it in half again. This psychological exercise forces you to distill your message down to its absolute critical core.
Sales leaders often feel pressure to 'add value' on calls and end up paraphrasing what their rep just said. This adds no value. Instead, leaders should contribute by asking a different, insightful question. This engages the buyer and moves the conversation forward without simply repeating the same message.
Don't script what to say on each slide; this sounds robotic. Instead, script the exact transition phrase to get from one slide to the next. This provides a safety net to regain control of the conversation if you go off-track, demonstrating poise and project leadership to executive buyers.
For reps who resist creating concise presentations, use a psychological trick: allow them to keep all their slides but move the non-essential ones to an appendix. This eases their anxiety about leaving information out. They will quickly learn the appendix is never opened, helping them embrace brevity.
Reps often pull C-suite objectives from investor decks to seem strategic. However, including objectives your solution can't impact (e.g., sustainability for a sales tool) confuses the buyer. It shows you did research but failed to connect it to real value, which weakens your position.