Cold emails to executives get only 3 seconds to capture attention. If opened, you have about 9 seconds of reading time—roughly 37 words. This requires a message focused on insight, not a product pitch, to be effective in such a short window.
Structure sales call tape reviews by pausing at three key moments. First, after a prospect monologue to identify key information. Second, before the rep responds to brainstorm next steps. Third, after the rep’s actual response to compare and analyze.
Relying on common sales triggers like funding announcements makes your outreach generic. Effective prospecting uses unique signals—such as specific LinkedIn posts, negative product reviews, or podcast appearances—to create relevant and differentiated messaging.