Offering discounts, especially at quarter-end, trains buyers to delay purchasing in anticipation of better terms. Instead, frame discounts as a reward for committing to a specific timeline, which provides your business with valuable forecasting accuracy and gives the customer skin in the game.
The strategy of setting an artificially high price to negotiate down is dangerous in an era of high transparency. When customers inevitably discover they paid more than peers, it destroys trust and reputation. Maintain a consistent price, offering flexibility only through standardized commercial levers.
Offering a discount for a case study signals that your social proof is bought, not earned. This makes prospective customers subconsciously distrust all your testimonials, devaluing a key marketing asset. Case studies should be earned through excellent outcomes, not transactional exchanges.
Withholding price creates uncertainty and makes potential buyers disengage. Providing a price range upfront helps buyers self-qualify, preventing wasted time for both parties and turning qualified prospects into internal champions who can find the right budget holder.
Instead of giving a definite 'yes' or 'no' when a customer asks to hold a price, create uncertainty by responding "I don't know." This avoids breaking trust while still motivating the customer to find a creative solution to meet the original deadline, as people are driven to resolve uncertainty.
When you easily concede on seemingly small items like payment terms, you inadvertently tell the customer that your pricing isn't firm. This encourages them to push for more discounts, slowing down the deal. Instead, trade every concession for something of value to your business.