The podcast hosts treat their combined 200,000-person audience across LinkedIn and their email list as their main target list for selling courses. This demonstrates how a large, engaged following built through content can be directly converted into a high-potential sales pipeline, bypassing traditional cold prospecting.
Faced with sending a personalized email campaign to a 200,000-person list, the host partnered with Clary, a specialist in mass-scale outreach. This shows the value of leveraging external expertise and technology to execute ambitious projects that would be unfeasible with internal resources alone.