Faced with sending a personalized email campaign to a 200,000-person list, the host partnered with Clary, a specialist in mass-scale outreach. This shows the value of leveraging external expertise and technology to execute ambitious projects that would be unfeasible with internal resources alone.
The podcast hosts treat their combined 200,000-person audience across LinkedIn and their email list as their main target list for selling courses. This demonstrates how a large, engaged following built through content can be directly converted into a high-potential sales pipeline, bypassing traditional cold prospecting.