Japanese carmakers, historically dominant due to their expertise in mechanical engineering for petrol cars, are struggling because electric vehicles are fundamentally different. EVs are more like 'computers on wheels,' where competitive advantage lies in software and features, an area where Japanese firms have lagged.
The primary threat to Japan's auto industry is the rapid rise of Chinese competitors. While Japanese firms were skeptical of EVs, Chinese companies came to dominate electric vehicle technology, enabling them to produce cars more quickly and cheaply, rapidly eroding Japan's market share.
Despite a common belief that Americans love British royals, King Charles has negative favorability ratings in the US. However, his diplomatic value comes from his surprisingly positive personal relationship with Donald Trump, providing a unique channel to smooth relations at a critical time.
While most Japanese automakers falter, Toyota thrives with a 'multi-pathway strategy.' It maintains global leadership in its profitable hybrid division while simultaneously developing EV models specifically for the hyper-competitive Chinese market, intending to export those learnings and technologies globally.
