The algorithm now prioritizes content quality over follower count, leveling the playing field. This removes the historical advantage large accounts had, making it feel like they are being disadvantaged or "shadowbanned" when they are simply competing on equal footing with smaller creators.
Manually removing followers in bulk, even if they are bots, causes a sharp drop in your follower count. The algorithm interprets this mass exodus as a sign that your content is failing and consequently shows your future posts to fewer people, effectively penalizing your reach.
The number of creators and posts (supply) is at an all-time high, while user time on social media (demand) has plateaued or declined since 2020. This economic imbalance naturally leads to fewer views per post for everyone, a phenomenon often misinterpreted as an algorithmic penalty or shadowban.
According to a 2026 study, a share is the most powerful engagement signal. It not only boosts view quantity (one share equals ~400 views) but also view quality, as the content is being personally recommended to a user who is highly likely to be interested, engaged, and a potential follower.
While Reels are for reaching new audiences, data from a 2025 study shows carousels receive significantly more views and engagement from your current followers. To break out of a low-engagement cycle, prioritize creative, entertaining carousels specifically designed to reactivate your existing community.
As a last resort, a one-time 'break in case of emergency' post asking "Hey, I think I'm shadowbanned, comment if you see this" can re-engage your audience. This surge in interaction can signal to the algorithm that your account is active again, boosting reach for subsequent posts.
Broad statements are less impactful than detailed, specific ones. For example, a meme captioned "me when I spend three hours editing my reel and it gets seven likes" is far more relatable and share-worthy than the generic "me when my post flops." Specificity creates a stronger emotional connection and drives shares.