Marketers often focus on optimizing creative, landing pages, or automation. However, simply A/B testing the name or title of a content piece, sale, or offer can have the most significant impact on conversions with the least effort.
The period after a major achievement, such as selling a business, doesn't always bring relaxation. Instead, it can create immense internal pressure to "crush life" even harder and over-deliver for new stakeholders. This can lead to a surprising increase in stress and anxiety.
It's wise to turn down opportunities where a client's "small budget" is a huge stretch for them. The pressure is immense as you become their single point of failure, and there's no potential for future growth if you succeed. This protects your time and resources for more scalable partnerships.
When testing copy like titles or subject lines, change only a single modifier word (e.g., add "Quick Fix" to "HR Guide"). This isolates the variable, providing clear learnings about what resonates with your audience, unlike testing two completely different sentences where the "why" is unclear.
An offer or content piece doesn't need a single, fixed name. You can package the same underlying asset with different titles tailored to resonate with various audience segments. This allows you to frame the value proposition differently in emails or paid ads for maximum appeal across your user base.