Traditional listicles like 'The 7 Things...' are less effective. Highlighting the 'top three,' 'number one,' or 'the best' solutions performs exponentially better on AI platforms and in email marketing, driving higher engagement and visibility.
Contrary to previous best practices, adding a newsletter edition number in brackets within the subject line is now highly effective. Recent A/B testing reveals this tactic can increase open rates by approximately 20% compared to using a standard subject line alone.
To improve your content's standing with AI models, don't just use AI to write. Research what sources tools like Perplexity and ChatGPT cite on a topic. Then, incorporate and reference those same sources in your article. This signals value and helps your content become a preferred source for AI.