Ancestrally, only a fraction of men reproduced (~40% vs. ~80% of women), typically those at the top of the hierarchy. This created intense evolutionary pressure for men to compete and achieve high status, as this was the primary way to attract mates and ensure genetic legacy.

Societies with rampant polygyny suffered from "young male syndrome"—a surplus of unpartnered men causing chaos. Adopting monogamy as a cultural norm gave these men a stake in society, redirecting their energy from competition and violence towards family and community building, ultimately allowing those cultures to flourish.

Modern dating apps create a dynamic where a small percentage of men monopolize sexual partners, leaving many others sexless. This technologically-driven outcome mirrors 'effective polygyny,' an ancestral mating pattern, rather than creating a new social problem.

Scott Galloway reframes the modern 'incel' identity not as a unique crisis but as a historical norm. For most of history, men had to actively 'level up'—acquiring skills, resources, and desirable traits—to become viable partners. Viewing this as a necessary challenge to overcome, rather than a fixed state of victimhood, is crucial.

Male sexual urges are a powerful, natural force. Rather than viewing them as problematic, they should be framed as a core motivator. Women naturally set a high standard for sexual access, creating a dynamic where men must improve themselves—building character, discipline, and value—to become worthy partners.

The fundamental male desire to increase value in the sexual marketplace is a core driver for self-improvement, ambition, and societal contribution. Men who voluntarily opt out of this system remove a primary incentive for personal growth, leading to unpredictable social outcomes.

Instead of being suppressed, male horniness should be celebrated as a primary driver for 'leveling up' in life. The desire for partnership encourages men to improve their fitness, career, and social skills. The rise of porn and platforms like OnlyFans subverts this natural incentive, contributing to a crisis of inaction and loneliness.

Societies leverage men's greater expendability (from a reproductive standpoint) and their innate inclination to create large, complex systems like governments, armies, and economies. This exploitation, while harsh, drives cultural competition and progress throughout history.

At the dawn of agriculture, resource stockpiling allowed high-status men to monopolize reproduction to an extreme degree, with genetic evidence showing a 17:1 female-to-male ratio. This intense inequality created widespread social instability among men, leading to the cultural innovation of monogamy to restore balance.