Deceivers hijack our trust in precision by attaching specific numbers (e.g., "13.5% of customers") to their claims. This gives a "patina of rigor and understanding," making us less likely to question the source or validity of the information itself, even if the number is arbitrary.

A ban on a product or activity, like pickleball, can generate significant positive attention and increase consumer demand. By making something feel rebellious or forbidden, a ban creates an allure that traditional marketing can't replicate, as seen with brands like Uber and Red Bull.

Target's '10-4' customer service rule originated at Walmart, which went beyond just stating the rule. Walmart installed a 10-foot-long sticker on the floor as a physical measuring tool for employees. This demonstrates a powerful management principle: turning abstract cultural values into concrete, tangible, and measurable actions in the physical workspace.

The concept of Dunbar's Number, which posits a cognitive limit of about 150 stable social relationships, is not just theoretical. Companies actively use this principle to cap the size of working groups and even entire facilities to keep communication efficient and prevent the growth of stifling bureaucracy.