Despite sound science, many recent drug launches are failing. The root cause is not the data but an underinvestment in market conditioning. Cautious investors and tighter budgets mean companies are starting their educational and scientific storytelling efforts too late, failing to prepare the market adequately.

To overcome regulatory hurdles for "N-of-1" medicines, researchers are using an "umbrella clinical trial" strategy. This approach keeps core components like the delivery system constant while only varying the patient-specific guide RNA, potentially allowing the FDA to approve the platform itself, not just a single drug.

Beyond efficacy, new therapies like bispecifics require significant institutional support. Clinicians need training for unfamiliar side effects like CRS, and facilities need resources like observation units and admission protocols, creating a steep implementation curve for clinical practice.

The focus in advanced therapies has shifted dramatically. While earlier years were about proving clinical and technological efficacy, the current risk-averse funding climate has forced the sector to prioritize commercial viability, scalability, and the industrialization of manufacturing processes to ensure long-term sustainability.

Launching an autologous cell therapy is complex, involving a nephrologist, a biopsy doctor, and an interventional radiologist. ProKidney's CEO notes success requires standardizing this process to ensure a seamless, best-in-class experience for both the patient and all involved providers, which may mean a slower, more deliberate initial rollout.

CRISPR reframes its commercial strategy away from traditional drug launches. By viewing gene editing as a 'molecular surgery,' the company adopts a go-to-market approach similar to medical devices, focusing on paradigm shifts in hospital procedures and physician training.

A key driver of Legend Biotech's $2 billion revenue run rate is its successful regulatory strategy. By getting its CAR T therapy, CARVICTI, approved as a second-line treatment in both the US and Europe, the company significantly expanded its addressable patient market beyond last-resort cases.

Unlike autologous therapies where one batch treats one patient, a single batch of an allogeneic therapy can treat thousands. This scalability advantage creates a higher regulatory bar. Authorities demand exceptional robustness in the manufacturing process to ensure consistency and safety across a vast patient population, making the quality control challenge fundamentally different and more rigorous.

To overcome production bottlenecks, Legend Biotech employs a diversified manufacturing strategy. They operate their own large facilities in the US and Belgium while also contracting with pharmaceutical giant Novartis to produce their CAR T therapy. This enables a rapid scale-up to a planned 10,000 annual doses.