Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

The inventor of infinite scroll, Aza Raskin, regrets being blind to how attention-economy incentives would corrupt his creation. He urges technologists to distinguish between a technology's *possible* best-case uses and its *probable* applications when shaped by competitive market forces and misaligned incentives.

Related Insights

Aza Raskin argues the danger of AI is not the technology itself, but the economic incentives driving it. The debate is framed as a competition for resources between AI development and human needs, creating a future where technological progress comes at the direct expense of humanity.

Technologists often have a narrow vision for their creations. Thomas Edison believed the phonograph's primary use would be for listening to religious sermons, not jazz music. This history demonstrates that inventors' predictions about their technology's impact should be met with deep skepticism.

Thomas Edison, inventor of the phonograph, was horrified by its use for popular music, having envisioned it exclusively for listening to religious sermons. This illustrates that technologists are often the worst predictors of their inventions' societal impact, as they are too close to the creation process.

When designing any system, from elections to corporate policies, remember that combining an incentive with a lack of safeguards guarantees the incentivized behavior will occur. This is a first-principles rule of human nature that predicts system failure.

The promise of keeping a "human in the loop" is a comforting fiction. Aza Raskin argues that in any competitive scenario, from military drones to business hiring, the actor that removes the human bottleneck to gain speed and efficiency will win. Market dynamics will systematically force humans out of the loop.

AI companies, driven by measurable KPIs like session length, are incentivized to build models that maximize user engagement rather than user growth. This can lead to addictive, time-wasting products, mirroring the pitfalls of social media algorithms.

New technologies debut with a glimpse of a beautiful, 'possible' future (e.g., social media connecting activists). Aza Raskin argues this phase is fleeting. Market incentives inevitably capture the tech, steering it toward its 'probable,' often more harmful, future driven by engagement and profit.

The next wave of social media regulation is moving beyond content moderation to target core platform design. The EU and US legal actions are scrutinizing features like infinite scroll and personalized algorithms as potentially "addictive." This focus on platform architecture could fundamentally alter the user experience for both teens and adults.

While social media competed for attention, Aza Raskin argues AI's true competition is human relationships. Just as Netflix's competitor is sleep, an AI companion's competitor is time spent with human friends. This creates powerful incentives to foster dependency for maximum engagement, often at the user's expense.

Aza Raskin reframes "unintended consequences" as "unconsidered consequences," placing responsibility on creators. He advocates for "yellow teaming" — proactively mapping how a technology can be misused due to perverse market incentives, a necessary complement to "red teaming" for bad actors.