An extraordinary career path involves discovering an 'earned secret'—a unique industry insight gained through deep work. Then, like Constellation Software's Mark Leonard, you must exploit that secret relentlessly for decades for a massive competitive advantage.
Related Insights
The most successful founders, like Koenigsegg, say the same things on day one as they do 20 years later. Their success comes not from pivoting, but from the relentless, decades-long execution of a single, powerful vision. This unwavering consistency compounds into a massive competitive advantage and defines the company's character.
A GSB system administrator began her 45-year tech career by teaching herself to use a new, intimidating word processor in 1979 that no one else would touch. This single act of initiative became the foundation for her entire professional path.
Top entrepreneurs don't just build a product; they become historians of their domain. They study predecessors, understand market evolution, and learn from past attempts. This deep historical knowledge, seen in founders of Stripe and Airbnb, is a key differentiator and trait of the very best.
Career growth isn't just vertical; it can be more powerful laterally. Transferring skills from one industry to another provides a unique perspective. For example, using music industry insights on audience behavior to solve a marketing challenge for a video game launch.
Success for a year or even five is common; success for decades is rare and contains unique lessons. Prioritize durability above all else by studying and speaking with people who have maintained high performance over extremely long periods. This provides a filter for timeless, compoundable wisdom.
Instead of striving to be the best in a single domain, find a unique intersection of skills you're good at. Being able to negotiate across both design and engineering, for example, creates a niche where you are the "only" person with that combination, making you more valuable than being just another "good" specialist.
Instead of competing to be the best in a crowded field, find a unique niche or combination of skills where you have no substitutes. This is the key to long-term success, as demonstrated by the PayPal Mafia members who each carved out their own distinct paths.
The same methodology used to find winning stocks—identifying change and tailwinds—should be applied to career decisions. You are investing your life's energy and should analyze the job market like an investor, not just take an available job. This is crucial for maximizing the return on your human capital.
Instead of aiming to be the best in one narrow field, build a more antifragile career by becoming 80% competent in several different domains (e.g., design, sales, engineering). The unique intersection of these skills makes you the "only" person who can solve certain complex problems, creating durable value.
Rapid startup success stories are misleading. A company's quick victory is almost always the result of its founder's decade-long journey of grinding, learning, and failing. The compounding effect of skills, credibility, and network building is the true engine behind the breakthrough moment.
