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While AI lowers the cost to build software, treating features as disposable has two significant, non-financial costs. First, repeatedly building and discarding features drains team motivation. Second, if customers adopt a 'disposable' feature that is later removed, it erodes their trust and forces them into constant, frustrating upgrades.

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Modern AI can rapidly build complex products ("zero to n"), but it lacks the human intuition to simplify by removing features. This critical skill, honed through real-world usage and experience, is what prevents products from becoming bloated and unfocused.

With AI coding assistants, the cost to write code is so low that teams can afford to build entire features and then delete the pull request if the idea isn't right. This "trash can method" makes code a disposable medium for product exploration, not a precious asset to be preserved.

While the urge to be an early adopter is strong, there's a significant risk in building AI features that may become obsolete or commoditized overnight. A new feature could be reduced to a simple 'skill' on a major AI platform, negating the development effort and investment.

While AI dramatically increases development speed, it's a double-edged sword. Without a solid product foundation, user understanding, and clear principles, teams will simply accelerate the shipment of low-value features. AI amplifies both good and bad practices.

While AI makes building software cheaper, this heightens the need for prioritization. The temptation to "build it all" ignores the total cost of ownership, including maintenance and support. Without the natural constraint of high development costs, strategic focus is paramount to avoid chaos.

Without a strong foundation in customer problem definition, AI tools simply accelerate bad practices. Teams that habitually jump to solutions without a clear "why" will find themselves building rudderless products at an even faster pace. AI makes foundational product discipline more critical, not less.

The temptation to use AI to rapidly generate, prioritize, and document features without deep customer validation poses a significant risk. This can scale the "feature factory" problem, allowing teams to build the wrong things faster than ever, making human judgment and product thinking paramount.

The ease of building with AI can be a double-edged sword. The guest described asking his AI assistant for a simple ad component and receiving a robust, feature-rich ad management system. While impressive, this can lead to overbuilding and adding complexity that users don't need, highlighting the importance of product manager restraint.

With AI commoditizing code creation, the sustainable value for software companies shifts. Customers pay for reliability, support, compliance, and security patches—the 'never ending maintenance commitment'—which becomes the key differentiator when anyone can build an initial app quickly.

The idea that building with AI is cheap is a dangerous oversimplification. While initial creation is fast, leaders are realizing the immense long-term costs of maintenance, unwinding mistakes, and integrating with legacy systems are substantial and often dangerously overlooked.

AI's 'Disposable Features' Incur Hidden Costs in Customer Trust and Team Morale | RiffOn