Philosopher Jean Baudrillard's theory of "simulacra"—where representations become independent of reality—perfectly models the meme stock phenomenon. The stock's price becomes a "third-order simulacrum," taking on a life of its own driven by narrative, detached from the company's actual performance.
Speculative manias, like the AI boom, function like collective hallucinations. The overwhelming belief in future demand becomes self-fulfilling, attracting capital that builds tangible infrastructure (e.g., data centers, fiber optic cables) long before cash flows appear, often leaving lasting value even after the bubble bursts.
Today's massive AI company valuations are based on market sentiment ("vibes") and debt-fueled speculation, not fundamentals, just like the 1999 internet bubble. The market will likely crash when confidence breaks, long before AI's full potential is realized, wiping out many companies but creating immense wealth for those holding the survivors.
Following George Soros's theory of reflexivity, markets act like thermostats, not barometers. Rising AI stock prices attract capital, which further drives up prices, creating a self-reinforcing loop. This feedback mechanism detaches asset values from underlying business fundamentals, inflating a bubble based on pure belief.
Phenomena like bank runs or speculative bubbles are often rational responses to perceived common knowledge. People act not on an asset's fundamental value, but on their prediction of how others will act, who are in turn predicting others' actions. This creates self-fulfilling prophecies.
Unlike physical sciences where observation doesn't change the subject, the stock market's behavior is influenced by participants watching it. A market can rise simply because it has been rising, creating momentum loops. This "self-awareness" means price and value are not independent variables, a key distinction from more rigid scientific models.
Companies like Tesla and Oracle achieve massive valuations not through profits, but by capturing the dominant market story, such as becoming an "AI company." Investors should analyze a company's ability to create and own the next compelling narrative.
Investors often invent compelling secular narratives—like a permanent housing shortage or "Zoomers don't drink"—to justify recent price movements. In reality, these stories are frequently post-hoc rationalizations for normal cyclical fluctuations. The narrative typically follows the price, not the other way around, leading to flawed trend extrapolation.
The fall of Valiant Pharmaceuticals illustrates that even sophisticated investors can be duped. A charismatic CEO's compelling story, combined with the powerful social proof of a rising stock price, creates a reinforcing narrative that can cause diligent investors to ignore clear warning signs.
In a late-stage bubble, investor expectations are so high that even flawless financial results, like Nvidia's record-breaking revenue, fail to boost the stock price. This disconnect signals that market sentiment is saturated and fragile, responding more to narrative than fundamentals.
The surprising correlation between the McDonald's McRib being on the menu and higher returns in both the S&P 500 and Bitcoin demonstrates how unconventional, even humorous, cultural events can function as market signals. This highlights the narrative-driven and sometimes irrational nature of financial markets and investor sentiment.