Major AI players treat the market as a zero-sum, "winner-take-all" game. This triggers a prisoner's dilemma where each firm is incentivized to offer subsidized, unlimited-use pricing to gain market share, leading to a race to the bottom that destroys profitability for the entire sector and squeezes out smaller players.

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Tech giants like Google and Meta are positioned to offer their premium AI models for free, leveraging their massive ad-based business models. This strategy aims to cut off OpenAI's primary revenue stream from $20/month subscriptions. For incumbents, subsidizing AI is a strategic play to acquire users and boost market capitalization.

The development of AI won't stop because of game theory. For competing nations like the US and China, the risk of falling behind is greater than the collective risk of developing the technology. This dynamic makes the AI race an unstoppable force, mirroring the Cold War nuclear arms race and rendering calls for a pause futile.

Large tech companies are buying up compute from smaller cloud providers not for immediate need, but as a defensive strategy. By hoarding scarce GPU capacity, they prevent competitors from accessing critical resources, effectively cornering the market and stifling innovation from rivals.

Despite theories that Google will offer its AI for free to bankrupt competitors, its deep-seated corporate culture of high margins (historically 80%+) makes a prolonged, zero-profit strategy difficult. As a public company, Google faces immense investor pressure to monetize new technologies quickly, unlike a startup.

The assumption that enterprise API spending on AI models creates a strong moat is flawed. In reality, businesses can and will easily switch between providers like OpenAI, Google, and Anthropic. This makes the market a commodity battleground where cost and on-par performance, not loyalty, will determine the winners.

Google can afford to offer its LLM for free, creating immense pricing pressure on competitors like OpenAI. This strategy aims to eliminate competition by making their business models unprofitable, securing a monopoly for Google before it begins to monetize.

Google's strategy may be to offer its powerful AI models for free or at a significant loss. As a trillion-dollar company, it can sustain these losses indefinitely, forcing smaller competitors like OpenAI into an "endless sea of red ink" until they collapse, thereby securing a market monopoly.

Massive AI capital expenditures by firms like Google and Meta are driven by a game-theoretic need to not fall behind. While rational for any single company to protect its turf, this dynamic forces all to invest, eroding collective profitability for shareholders across the sector.

As the current low-cost producer of AI tokens via its custom TPUs, Google's rational strategy is to operate at low or even negative margins. This "sucks the economic oxygen out of the AI ecosystem," making it difficult for capital-dependent competitors to justify their high costs and raise new funding rounds.

Unlike traditional SaaS where high switching costs prevent price wars, the AI market faces a unique threat. The portability of prompts and reliance on interchangeable models could enable rapid commoditization. A price war could be "terrifying" and "brutal" for the entire ecosystem, posing a significant downside risk.