Counter to the "growth-at-all-costs" mindset, Faberge deliberately built her business around a non-scalable core: one meaningful human connection at a time. She believes her role is to "ignite a fire" that spreads organically, rather than trying to control and meet everyone herself.
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Forget the unicorn obsession. Focus on building an “elephant”: a durable company defined by three traits. 1) Community Obsessive (customers are “members”). 2) Purpose-Driven (changing an industry, not adding a feature). 3) Building in Public (founder is the face). This framework prioritizes resilience and cult-like followings over vanity metrics.
The newsletter's founders intentionally resist expansion, avoiding the investor-driven pressure for scale that often compromises creative products. By focusing on a model that makes them happy and serves their existing audience, they've built a sustainable, highly profitable business without chasing growth for its own sake.
Rejecting transactional methods like cold calls, founder Muriel Faberge views relationship-building as an art form. She approaches each new connection like a painting, aiming for meaningful and sustainable interactions rather than immediate sales, which ultimately drives her business development.
Contradicting the common startup goal of scaling headcount, the founders now actively question how small they can keep their team. They see a direct link between adding people, increasing process, and slowing down, leveraging a small, elite team as a core part of their high-velocity strategy.
Faberge's networking company didn't start with a business plan but from her own experience with unemployment. Her initial goal was to address the "hidden job market" by building bridges between senior and junior professionals, a personal vocation that became a business concept.
Instead of chasing massive, immediate growth, Chomps' founders focused on a sustainable, self-funded model. This gradual scaling allowed them to control their destiny, prove their model, and avoid the pressures of early-stage investors, which had burned one founder before.
Despite data showing high demand, Hallie Meyer instinctively "presses the brakes" on scaling her ice cream business. She fears that rapid growth could "burst the bubble of obsession" customers have with the product and its intimate experience, consciously prioritizing brand love over immediate expansion.
Instead of setting diversity quotas for her male-dominated tech network, Muriel Faberge simply encouraged members to invite their female colleagues, sisters, and even mothers. This simple, personal approach naturally led to a balanced community with roughly equal gender representation, without forced mandates.
The foundation of Faberge's community wasn't a formal event strategy but a simple, organic act. After interviewing key people for her company, she would ask them if they'd like to meet others she'd spoken with. This personalized matchmaking naturally evolved into larger group gatherings.